FairPrice Xtra Parkway Parade Where Worlds Meet

For the opening of FairPrice Xtra in Parkway Parade, our campaign focused on featuring the store as an exciting destination of high-quality food choices. We created a key visual that portrayed our talents looking out into this wonderland. Each portal is positioned as different islands that have the variety of global and local offerings you can find in store.

Our supporting assets highlight our different storytelling pillars–local culinary treasures, fresh homegrown produce, and ingredients from around the world.