Starbucks Merry Remix
Every year, Starbucks’ festive cups mark the beginning of the holiday season for fans all over the world. But along with the novelty of seasonal drinks, comes the same old festive songs. And let’s be honest, we’ve gotten real tired of them.
Last Christmas, Starbucks sang a very different tune and created a brand new way for fans to share holiday greetings and the joy of Merry Coffee.
We celebrated the launch of our festive drinks together with a series of musical games for everyone to spread the holiday cheer. Amplifying both shareability and brand awareness with over 12,000 unique plays that lasted an average of 1min 40s.
A series of social posts done up to promote the game launch.
