KFC Lucky Undie

The Lunar New Year is all about ushering good fortune a.k.a $$$. Everyone tries to pimp up their luck with good Feng Shui – from home decorations to new clothings.

And as our luck would have it, 2024 is the Year of the Dragon, and according to Zodialogical wisdom, the Rooster is deemed the best ally to the Dragon to bring in even more good fortune. So as the most iconic Rooster brand, KFC got into the business of selling luck.

In collaboration with renowned Feng Shui master, Jet Lee, we designed a pair of Lucky Undies imbued with all the elements to feed the hunger for good fortune. The Lucky Undies sold out within 13 minutes of release and even went on to be resold for $500 on Singapore’s largest resale market.