KFC Best Biter

// GOLD (Social & Influencer) - Creative Circle Awards 2023
// SILVER (Direct) - Creative Circle Awards 2023
// BRONZE (Direct) - Creative Circle Awards 2023
// BRONZE (PR) - Creative Circle Awards 2023

Everyone spends more time on socials than they do watching TV. But the fast food industry continuously spends millions yearly on food styling and enjoyment shots for commercials.

So we decided to let the people seduce one another by giving them a reason to do so. The Best Biter Hire is a real job offer for someone who possesses the unique ability to incept cravings simply through the way they bite. We went on air and provided on-ground recording booths for anyone & everyone who wanted a shot at winning the $20,000 contract.

As crave-worthy auditions poured in on socials, everyone ended up tempting everyone else. And it worked – we hit an all time high with UGC entries for KFC Singapore, with over $17mil worth in paid media impressions & $39mil worth of PR value. Most of all, the social temptations led us to sell over $2.9mil worth of fried chicken sales in over a month.