Warner Music Unsung

// GOLD (PR) - AdFest 2021
// GOLD (PR) - Gong Show 2021
// GOLD (Brand Storytelling) - Tambuli APAC 2021
// SILVER (Music) - Spikes Asia 2021
// SILVER (Media) - Gong Show 2021
// SHORTLIST (Healthcare) - Spikes Asia 2021
// SHORTLIST - One Show 2021
// BRONZE (Social) - One Show Asia 2021
// MERIT (CSR) - One Show Asia 2021
// Featured in Campaign Brief’s The Work Annual 2021

For World Mental Health Day 2020, we launched a campaign with Warner Music Group to destigmatize the act of speaking up on the topic of Mental Health.

Musicians from WMG take the lead in the video to bare their feelings by removing the one thing that masks it – music itself.

By narrating their most heartfelt lyrics, we hope to inspire more people to speak up and feel safe to be their most vulnerable selves.

The project was also featured live for an hour on a 24-hr virtual march for mental health hosted by United for Global Mental Health.

As Danish artist Soleima said - "For some reason it felt pretty intense sharing this video of myself saying the ‘Roses’ lyric out loud without any music, so let that be a small start for me".