Netflix Sentimental Things

// Featured in Campaign Brief’s The Work Annual 2021
// SHORTLIST - One Show 2021
// One Show Asia Showcase 2020

You'd think that by now everyone loves Stranger Things. Wrong. In Taiwan, many people aren't on the bandwagon yet because they aren't fans of fear. Hence they never got to appreciate that the true beauty of the show is actually about friendship.

So to promote all 3 seasons to them, we leveraged upon the one thing Taiwanese love - Sentimental Mandopop Music.