Samsung Right The Wrong

// Silver (Media) - Spikes Asia 2016

The Galaxy S7 launched with global content that featured the likes of Lil Wayne, James Harden and several other A-listers. Question is, how do you sell to fence-sitters after the hoopla settles, when you're tasked with the three sexiest letters - CRM.

The phone was the real deal. It captured great content even in low light and wet moments.
So we embarked on an ambitious project to scour Instagram for great moments that met the wrong phone across Singapore, Malaysia, Taiwan and Indonesia. Real folks were invited to relive the moment and right the wrong with our device.