Samsung Team Unstoppable

Samsung says Do What You Can't. But Gen-Zs don't really vibe with it. Big branded anthemic commercials? Hardly the answer.

So we created a series that documented the spirit of this generation across Southeast Asia. We told their stories. Not ours. And embarked on a project to recruit more members for Team Unstoppable in Philippines, Malaysia, Thailand, Vietnam and Singapore. Pivoting from a brand that talks about its brand value to being the official sponsor of the young hustlers out there embodying it.